Case studies.
Short, specific and measurable.

We brought new readers to the Telegram channel of an expert who teaches professionals how to sell their services. The goal was not a large subscriber count. It was to find people prepared to buy the training.

We directed parents to a quiz for a speech therapy and child development project. This is not an impulse decision. Parents first need trust, credible expertise and a straightforward next step.

The project needed an alternative to sponsored channel posts, where subscriber acquisition had become too expensive. Yandex traffic went through a short landing page before reaching the channel.

We promoted a turnkey house builder in Moscow and St Petersburg. The contract value was high and the buying decision took time, so the channel had to build trust before asking for an enquiry.

The brand did not have a Telegram channel at the start. We first had to create a space that felt credible to a premium audience, then bring paid traffic into it.

We brought aspiring designers into a MAX channel. They had already studied design but had not found their first clients. Broad interest in design was not enough. The campaign had to speak to a specific commercial problem.