The brief

We brought aspiring designers into a MAX channel. They had already studied design but had not found their first clients. Broad interest in design was not enough. The campaign had to speak to a specific commercial problem.

What we did

Audiences were separated by situation: no first clients, low fees or no clear way to find work. Traffic went to a useful channel first, not directly to the course, so the project could build trust before the sale.

The result

The campaign generated 128 subscribers and $3,037 in sales. Advertising returned roughly five times the spend.

Budget
$572
Subscribers
128
Sales
$3,037

RUB figures were converted at the Bank of Russia official rate of RUB 85.6007 per US dollar, effective 29 August 2026.