Reach customers already searching in Russia
Yandex Direct campaign setup and management in Russia
Reach people in Russia when they are already searching for your product or service. We measure qualified enquiries and sales, not just clicks.
The business problem
From local insight
to measurable demand
Before launch, we review local demand, competitors, your offer and the landing page Russian customers will see. We then build the campaign structure, configure conversion tracking and test the first search and network campaigns against clear commercial targets.
Scope
What is included
- Market-entry review and audit of previous campaigns
- Russian demand, competitor and search-query research
- Keyword map and campaign structure
- Russian ad copy and campaign messaging
- Conversion goals, UTM tags and analytics setup
- Launch, spend control and first optimisation round
A visible process
How the work is organised
- 01
Define the commercial goal
We clarify what you sell, who should buy it in Russia, where you can operate and which action counts as a qualified result.
- 02
Build the campaigns
We prepare Russian keywords, structure, ads, conversion goals and the link to your landing page.
- 03
Launch and optimise
We track spend, lead cost and enquiry quality, then pause weak segments and put more budget behind the campaigns that work.
Best fit
Built for projects such as
- Services with existing search demand
- Construction and property
- Education products
- B2B and complex services
The first review is free
Tell me about
your plans for Russia
We will review the goal, current setup and practical scope. If the foundation needs work before traffic starts, that comes first.