The brief

The project needed an alternative to sponsored channel posts, where subscriber acquisition had become too expensive. Yandex traffic went through a short landing page before reaching the channel.

What we did

The landing page connected the search query with the channel and a quiz bot. Conversion tracking showed which ads produced real subscriptions rather than visits alone.

The result

A $643 budget generated 519 subscribers at $1.24 each, including VAT.

Budget incl. VAT
$643
Subscribers
519
Per subscriber
$1.24

RUB figures were converted at the Bank of Russia official rate of RUB 85.6007 per US dollar, effective 29 August 2026.