The brief
We promoted a turnkey house builder in Moscow and St Petersburg. The contract value was high and the buying decision took time, so the channel had to build trust before asking for an enquiry.
What we did
We built audiences around architecture, country living, interiors and property. Weak segments were paused, while budget moved to the audiences producing the right reader profile.
The result
Subscriber cost stayed below the €4 target. The strongest audience generated subscribers at €0.87 during testing and was then scaled.
- Budget
- €999.47
- Subscribers
- 280
- Per subscriber
- €3.56