The brief
The brand did not have a Telegram channel at the start. We first had to create a space that felt credible to a premium audience, then bring paid traffic into it.
What we did
We prepared the channel, segmented the audience, selected premium placements and wrote separate messages for different reasons to buy.
The result
The campaign generated 602 subscribers at €1.90 each. In this category, one sale can cover the campaign budget, so audience quality mattered more than the lowest possible subscriber cost.
- Budget
- €1,150
- Subscribers
- 602
- Per subscriber
- €1.90
RUB figures were converted at the Bank of Russia official rate of RUB 85.6007 per US dollar, effective 29 August 2026.