The brief
We brought new readers to the Telegram channel of an expert who teaches professionals how to sell their services. The goal was not a large subscriber count. It was to find people prepared to buy the training.
What we did
We tested audiences and channels separately. Thirteen automated rules monitored click cost, subscriber cost and delivery, stopping weak combinations and giving more budget to the ones that worked.
The result
Subscriber cost rose by only €0.09 as the campaign scaled. The campaign generated 87 orders and returned more than ten times the traffic investment.
- Budget
- €3,720.30
- Per subscriber
- €3.97
- ROAS
- 1,010%