The brief

We directed parents to a quiz for a speech therapy and child development project. This is not an impulse decision. Parents first need trust, credible expertise and a straightforward next step.

What we did

We mapped the questions parents were already asking, developed campaign messages and sent traffic from Telegram Ads to a prepared channel with a quiz. Campaign combinations were paused when the lead cost became too high.

The result

The campaign produced 55 quiz submissions at $4.67 each. These were parents who had already identified a problem and taken a first step towards working with a specialist.

Budget
€250
Leads
55
Per lead
$4.67

RUB figures were converted at the Bank of Russia official rate of RUB 85.6007 per US dollar, effective 29 August 2026.